The Atlantic's Digital Ad Revenue Surpasses Print
For the first time in its entire 154 years of existence, The Atlantic’s digital ad revenue has surpassed its print ad revenue. In October, digital accounted for 51 percent of ad sales; print accounted for 49 percent.
It’s quite an accomplishment, especially when you consider that the magazine had its best October since 1999 and the website posted an ad gain of 86 percent compared to last year.
Jay Lauf, Vice President and Publisher of The Atlantic, recognized the significance.
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