For the first time in its entire 154 years of existence, The Atlantic’s digital ad revenue has surpassed its print ad revenue. In October, digital accounted for 51 percent of ad sales; print accounted for 49 percent.
It’s quite an accomplishment, especially when you consider that the magazine had its best October since 1999 and the website posted an ad gain of 86 percent compared to last year.
Jay Lauf, Vice President and Publisher of The Atlantic, recognized the significance. “We’ve reached an exciting, new benchmark that, just four or five years ago, many in the industry thought would never come,” he said. “I’m happy to report this success didn’t come at the expense of print, which itself posted a record-setting month. Instead, it’s a testament to the strong demand we’re seeing across all Atlantic platforms. To me, it’s clear that we made the right strategic choice back in 2008 to focus on digital innovation and growth.”