The Atlantic Posts First Profit in Decades
The Atlantic has been around for 153 years, and today they’ve announced that 2010 was one of the better ones. For the first time in many years, the magazine posted a profit, with advertising revenue jumping 27 percent for print and 70 percent online.
In print, The Atlantic added 38 new advertisers, including brands like Virgin Atlantic Airways and the Nissan Leaf. Digitally, things were even better for the magazine, as it added 67 new advertisers and traffic to TheAtlantic.com
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in