The Atlantic Outsmarts Circulation Woes

In what has been a rough year circulation-wise for magazines, The Atlantic is bucking the trend.

With the help of press generated by its controversial Britney Spears and Google cover stories, the magazine reported a 12.9 percent increase in paid circulation during the first half of 2008. According to a press release, the magazine had a total circulation of 439,318 during the six-month period ending June 30, nine percent over its rate base.

Expect to hear more about the publication in the coming months, as Pentagram is

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