The Atlantic just wrapped up a great year. The magazine was profitable for the third consecutive year, and for the first time, digital ad revenue took up the majority (59 percent) of overall ad revenue. That success has its execs thinking about taking readers back in time.
According to Forbes, The Atlantic will experiment with online pay models this year. Scott Havens, president of The Atlantic, admitted that paid content was going to be “a big area of focus for us,” but then did his best to be as vague as humanly possible by telling Forbes, “It’s not definitely happening, but it’s definitely part of the mix.”
One payment method allegedly being discussed is the trusted metered wall, like the New York Times and Andrew Sullivan are using.
If The Atlantic does launch a pay model it will be a bit of a throwback to the old days. It was only in 2008 that its site became completely free.