The Radio Ratings Leaderboard Looks All Too Familiar as WLTW Wins Again

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By Jerry Barmash Comment

Chalk up another victory for WLTW/Lite FM. The Adult Contemporary powerhouse ranked first again in the monthly PPM Arbitron ratings.

WLTW kept its huge audience with a 7.5 rating, a .2 increase from the previous month.

Top competitor WCBS-FM remained a consistent number two in the overall ratings for March. The Classic Hits station, though, lost .3 for the month to 6.3.

Clear Channel’s Z100/WHTZ held third place, and maintained a 5.2 rating for the second straight survey. Sister station WKTU got a .3 boost to 4.7 for March.

Popular Tropical station WSKQ has a slight increase to 3.9. The city’s other Spanish formatted station, WXNY, registered a 3.5 again.

WRKS/KISS FM made a slight gain to 3.8, while Classic Rocker WAXQ slipped to a 3.8.

More from the monthly ratings after the jump

WWFS/Fresh 102.7 dropped .3 to 3.4.

In the News/Talk department, WINS leads the way at 3.4. Citadel Talker WABC jumped .3 to a 3.3 in March.

WCBS-AM stood at 2.6, a .2 drop from February. Venerable WOR had minimal gains to 2.0.

For the third straight ratings book, upstart FM News/101.9, saw no gains. The Merlin Media station holds at .7, with its average CUME decreasing by 62,000 listeners.

As the Mets began spring training coverage on WFAN, the All-Sports station lost .3 to 2.7.  But 1050 WEPN clearly did not add those fans as the ESPN station also fell for the month, dropping .2 to 1.2.

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