Thank You For Shadowplay

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By Alissa Walker Comment

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We were lucky enough to catch the Sundance sweetheart “Thank You For Smoking”, a wickedly sharp skewer through the heart of Big Tobacco. Or lobbyists. Or Hollywood. Anyway, upon further consideration, we believe it’s one of the only movies we’ve seen lately that had no smoking in it whatsoever.

But before we found ourselves mezmerized by Aaron Eckhart’s excellent performance, we were wowed by the titles, by the equally-excellent Shadowplay Studio. The perfectly-assimilated typography on each cigarette package, details like tiny creases in the foil, the dizzying transitions, all set to an awesome tobacco track, have set the bar for film titles high–very high.

We’d also like to thank them for putting the entire title sequence online.

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