Telemundo Will Incorporate Jewelry, Home Decor Into Slap Fights And Lingering Looks
Telemundo, my grandmother’s channel of choice (after Univision), is embarking on a new marketing scheme, ostensibly with the goal of making telenovelas even more offensive and annoying (and… kind of wonderful?).
By now, anyone who has watched a network sitcom (we’re looking at you, 30 Rock) has firsthand knowledge of “branded entertainment,” wherein a show integrates a brand or product into a scene or storyline. Telemundo is trying something a little different, however: Instead of featuring Salma Hayek shilling McFlurries in a wink-nudge, self-aware manner that becomes immediately grating, the network will feature newly-created products specifically for a certain show.
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