TAXI! NY Times Asks Eight Designers to Comment on the Big Yellow Mess
We said we weren’t so fond of the new NYC T-Axi design, but does it qualify for an all out design scandal? Of course it does! Why? Because we just found out those ca-raaaaaa-zy kids at Wolff Olins are involved, and as we all know, they’ve made a corporate commitment to be at the center of every branding and identity firestorm on the planet. Wolff Olins did the blobby overinflated balloon NYC portion of the logo and handed it over to Smart Design, who did the rest.
David
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