Taste of Home, the section of the Reader’s Digest Association behind such titles as Healthy Cooking and Simple & Delicious, has proved the adage that even when down, home and food titles are ahead of the industry game. We saw this last year with Meredith Corporation taking away major accolades for their multi-platform strategy of development, and so far 2010 is shaping up to reinforce this idea, with Reader’s Digest hiring Piper Goodspeed to head up their Eastern Accounts for Taste of Home.
Before working at Taste of Home, Goodspeed was the executive director of food and beverage for Self magazine.
Full press release after the jump.
Taste of Home Appoints Piper Goodspeed Eastern Account Director
New York, NY, January 7, 2010 — Reader’s Digest Association announced today that it has hired Piper Goodspeed as Eastern Account Director for Taste of Home effective January 4.She will be based in the New York office and will be responsible for managing key accounts across the entire Taste of Home platform, which includes print, online and integrated sales, as well as the brand’s popular cooking schools. Previously, she was the Executive Director, Food & Beverage at SELF magazine.
Piper had worked with SELF since 2001 where she managed the food and beverage category for the publication. In this senior role, she developed numerous successful, multi-platform partnerships with blue chip advertisers. Prior to SELF, she was an account manager for CosmoGirl! and has worked at DNR Fairchild Publications and W Magazine. She is a graduate of the University of Arkansas.
“We are very excited to have Piper as a member of our sales team,” said Lora Gier, Vice President, and Publisher for Taste of Home and Home & Garden Media Group. “We are confident that her dedication and experience working with major brands on multi-platform strategies will make her an asset to our team and help us to continue our strong growth at Taste of Home.”
As the category leader, Taste of Home has the largest circulation of all food and entertaining magazines at 3.2 million. Multi-platform extensions include Healthy Cooking and Simple & Delicious magazines, newsstand specials, cookbooks, website, e-newsletters and cooking schools. In total, Taste of Home assets reach an estimated 50+ million consumers each year.
Built on a user generated content platform, the brand has developed a vast community of cooks from throughout the United States and Canada who have contributed 50,000+ recipes to the Taste of Home database to date. Because of this unique combination of assets and engagement, the brand has enjoyed growth on all fronts in 2009 including print, digital, cooking schools and retail. Taste of Home provides real solutions for real cooks, including an expanding editorial package of recipe, entertaining, home, health and family content.