Taking Taxi to the Top at WEMP

September marked WEMP’s first full month listed in the Arbitron survey. For the overall 6+ rating, the upstart newser dropped to a .5.

The ratings period began August 18, meaning Hurricane Irene coverage later that month was included.

WEMP had been part of the August ratings, but only five days worth at a 1.1.

WEMP/FM News COO Walter Sabo says a trend needs more than one month to establish itself.

Following the September PPM ratings, FishbowlNY spent some time with the Merlin Media executive.

Sabo

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