Takin' It to the Street: Gap Outfits New York Stock Exchange in Jeans

In case you’ve not yet been touched personally by the multimedia publicity blitz, we should let you know that Gap is celebrating its fortieth anniversary with a new line of jeans that head designer Patrick Robinson describes as “rengineered…cool, sexy, and relevant for right now.” However, as double-digit decreases in comparable store sales have become the norm at Gap Inc., can the investor community be convinced that the company is a smart buy? Free jeans can’t hurt.