Meredith Corp.
Since 1902, Meredith Corp., a Des Moines, Iowa-based publishing and broadcasting company, has focused on reader feedback when creating direct mail campaigns. This emphasis on keeping publication offerings and direct mail packages simple, based on reader surveys, has helped grow the company to include more than 15 home, family and personal development women’s magazines; 200 special interest publications; and 14 TV stations.
With 2006 annual sales nearly $1.6 billion, Vice President of Consumer Marketing David Ball attributes the company’s success to a continued investment in direct marketing.
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