Bloomberg Business (Bloomberg.com), the new site from Bloomberg, has finally launched. Business features responsive design and bold images. It combines Bloomberg News, Businessweek and Bloomberg TV into one site, and it shows. There’s definitely information overload. Joshua Topolsky, editor of Bloomberg Digital, is not concerned.
“What we’ve never done before is harness every one of Bloomberg’s powerful news assets — Bloomberg News, Bloomberg Businessweek, Bloomberg TV, our digital video operation, radio, and live events, and channel the best of them into one platform,” Topolsky told FishbowlNY.
When we suggested that merging the brands might lead to some confusion among readers — for example, Businessweek articles will be housed at Bloomberg.com/Businessweek
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