E. L. James' Disastrous Twitter Q&A Demonstrates Why Social Media Sessions Are Risky

Social media Q&As are some of the most unpredictable publicity ploys.

E. L. James, author of the wildly popular (and als0 much-maligned) Fifty Shades of Grey series, took part in a Twitter Q&A yesterday, and the results made two things abundantly clear to us:

  • We are clearly not the only people who felt the books were poorly-written glorification of a disturbingly abusive relationship under the guise of BDSM erotica
  • Social media Q&A sessions are among the most unpredictable publicity ploys out there.

Unlike a formal press conference, social media Q&As offer the potential benefit of allowing writers, celebrities, athletes, etc.

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