David Carey and Bob Sauerberg, the Presidents of Hearst Magazines and Condé Nast, respectively, are excited about tablets. And not because the devices allow them to watch their favorite Lady Gaga video or update their Tumblrs with inspirational quotes that annoy their followers.
Carey and Sauerberg are excited about tablets because of what lies ahead — heaps of money. Yesterday, while speaking at a magazine conference, the two men said that they expect tablets to provide significant revenue streams in the near future.
According to WWD, Carey said that Hearst should hit the $10 million mark from e-subscripitions as soon as next summer, while Sauerberg said Condé’s print and digital bundles will provide a $15 million revenue boost.
Not a bad start for companies that are just starting to figure out tablets and how readers interact with them.