Tablet Owners Spending More Time on TV and Phones, But Less Time on PCs
Some new numbers from Nielsen show that owning a tablet is reducing the amount of time that people spend on their PCs, Ina Fried reports for All Things Digital.
According to the study, roughly a third of laptop and desktop users report using their PC less or even not at all since getting a tablet. Also, 77 percent of tablet owners say they are using their slates for things that they used to do on a PC
Conversely, according to the same study, a significant number of users say they are spending more time on their Internet-connected TVs and smartphones.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in