T: The Magazine That Doesn't Want to Be

It’s been nearly a year since the Times magazine combined its style supplements and bound them together under the “T” logo. The mothership spoke with T editor Stefano Tonchi last year around the time of the launch, and Tonchi mentioned that part of the reasoning behind T was that readers weren’t making that necessary connection from “Fashions of the Times” to “Home Design,” and so on, and that T would create a stronger brand identity—as well as drawing many of the Times‘ star culture critics onto one masthead.