Far be it for us to take anyone to task for mistakes in their copy — especially on a micro-blogging system like Twitter where timeliness is almost more important than content — but when you write sloppily under a corporate account you run the risk of alienating not only your readers, but your employer as well.
Take this weekend’s Golden Globe coverage at T: The New York Times Style Magazine: an egregious error in the publication’s Twitter account for The Moment blog and a snarky opening remark to the wrap-up coverage was all it took for blogs to descend on T and tear it to shreds.
Horacio Silva is guilty only of not doing a preliminary Google search before Tweeting, “Is Michael C. Hall playing Bob Marley in an upcoming movie? Don’t get the hat or what he is hiding under it.” It was revealed last week that Hall was battling Hodgkin’s lymphoma, and ostensibly the hat was to cover his lack of hair from chemotherapy.
“It was a question I posed entirely without malice…I know from the effect it had on my family, how devastating cancer can be and it’s not something that I take lightly. I apologize for any hurt that I may have caused.”
Criticism has also been pointed towards executive editor Andy Port for her comments about female celebrities’ bodies in an after-show wrap-up. Below pictures of Courtney Cox, Jennifer Aniston and Kate Hudson, Port wrote, “Maybe it’s just me, but I could have sworn that some of the ladies who showed up at the Golden Globes on Sunday had put on a little weight.”
If this comment had come from a male columnist, it would have undoubtedly been called sexist, though considering Port’s ambiguous name (another issue we totally relate to!), we wonder how many T readers wrote in complaining anyway?
Read More: Memo Pad: Online Under Fire –WWD