Swiss Spritz! Helvetica the Perfume 'Smells Like Nothing'

Now that the literal feasting of Thanksgiving is over, the retail gluttony can begin. We have a feeling that you’re eschewing “doorbuster deals” in favor of web-surfing your way to elegant gifts (that don’t require resorting to fisticuffs or even leaving your home), but what do you get for the design-minded person who has everything? The answer, of course, is nothing—in the form of Helvetica the Perfume.

Technically, it is two ounces of distilled water, but to the typographically savvy, it is the olfactory equivalent of Max Miedlinger and Eduard Hoffmann‘s sans-serif marvel: pure, modern, neutral, and profoundly Swiss.

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