Adweek Reporter Tries Out 'The Swedish Number'
Two journalists walk into a tourism campaign...
The Swedish Tourist Association has a new campaign. People abroad who are thinking of visiting the country can dial a telephone number and be connected with an English-speaking “random Swede,” who can provide local insight and answer questions.
When our Adweek colleague Tim Nudd gave the service a whirl, he wound up speaking with Karl Ritter, AP bureau chief for the Nordic and Baltic regions. Ritter mentions Nudd briefly in his item. Nudd has the full transcript:
So, this is supposed to be a tourism campaign, and we have one journalist calling another journalist.
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