Survey: People Want to Pay Under $5 a Month for Digital Magazine Subscriptions

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By Chris O'Shea Comment

Consumers who own smartphones or tablets are willing to pay about five dollars per month for digital magazine subscriptions. This is according to a new survey by Nielsen that asked consumers who own such devices what they’d pay for subscriptions to certain services.

For magazines, 39 percent of the respondents said they’d pay between $1 and $4.99 per month. And that seems to be it, too. The second most popular response was from people who replied that they wouldn’t pay anything for digital magazine subscriptions. Here’s the chart, from All Things D:

As All Thing D points out, this is what they say they’d pay, not what they actually pay, so really, the chart doesn’t mean all that much. But hey, people love surveys, so we thought we’d show it to you.

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