Survey: Frat Bros Read Sports Illustrated, Sorority Chicks Read Cosmo
Occasionally, scientific inquiry reveals that young men and young women approach the world in different ways. More often, media research accomplishes this, as is the case with a recent nationwide survey by Student Monitor on undergraduates’ magazine-reading habits. The result: Boys like Sports Illustrated, girls favor Cosmopolitan. Shocking!
In a nationwide survey, Student Monitor interviewed 900 undergrads, 150 men and 150 from each grade. The goal: to see what, if any, magazines this crucial demographic reads between games of beer pong and screenings of The Big Lebowski.
Perhaps
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