Remember last year’s Super Bowl hashtag #NotBuyingIt? Per Clare O’Connor’s Forbes item, it was borne out of some public resentment towards – mostly – a 2013 GoDaddy spot.
A year later, there’s a free iPhone 5/iPad/iPod App with the same name, designed to make it easier for viewers of Super Bowl XLVIII to call personal fouls on Madison Avenue:
“We’re calling out brands using offensive, genedered, hyper-sexualized images in their advertising,” said Imran Siddiquee of The Representation Project, the non-profit behind acclaimed Sundance documentary Miss Representation and the brainchild of filmmaker Jennifer Siebel Newsom.
The App allows users to join together to create campaigns, using social media including Twitter to call on companies to improve the way they portray women
This is a fantastic and fearsome App, since it also has a localized component that enables users to protest for example a billboard in their city. Read the rest of O’Connor’s post here.