Fans Asked to Light Up Empire State Building with #WhosGonnaWin

Know why most everyone keeps saying the Super Bowl is happening in New York rather than in New Jersey? Because of stuff like this.

ESBNY_JerryRice

Seriously; kudos to Verizon, the NFL and the operators of the Empire State Building for coming up with the following promotion:

Twitter responses with the hashtag #WhosGonnaWin will be monitored, and lighting guru Marc Brickman will transform the debate “into a spectacular nightly show” atop the iconic Manhattan skyscraper.

Presumably, no matter how active certain hashtagged observations may turn out to be, this promotional gang will not be presenting either “The Richard Sherman Show” or a “States That Love Weed” tribute extravaganza.”

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