Sundance Channel Gets Quirky

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By Stephanie Murg Comment

Having made Rhode Island School of Design president John Maeda‘s list of “the world’s seven most powerful designers,” crowdsourcing pioneer Quirky now has its own television show. The product development company, which brings two new consumer products to market each week, is the subject of a six-part series that premieres tomorrow night on the Sundance Channel. Each hour-long episode follows Quirky founder and CEO Ben Kaufman and his team as they evaluate and select a product idea submitted by their online community to advance through the development process—a collaborative affair that involves in-house engineers as well as input from Quirky users, whose contributions can earn them a financial stake in the product. Sundance Channel promises “an entertaining look at what’s just ahead of the curve,” and having introduced products ranging from a smarter toilet plunger to a double-barrelled travel mug, we predict many exclamations of “Why didn’t I think of that?” Here’s Kaufman on his path to Quirky:

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