Sulzberger Discusses NYTimes.com's Forthcoming Metered Model
Speaking at an annual New York Times Co. shareholder meeting yesterday, NYT Co. chairman Arthur Sulzberger, Jr., shed some light on NYTimes.com’s metered model, due early in 2011.
According to a report by The Business Insider, Sulzberger said the metered model is designed to diversify revenue stream by nudging users of the Times website to begin paying for content that is currently available for free. He also said, though, that he hopes the metered model will inspire an “emotional connection” between the news organization and its audience.
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