Study: Newspapers Are Retaining Readers Despite Price Increases
In an effort to survive their recent economic struggles, newspapers across the country have increased home delivery and single copy prices.
But a recent study by the Newspaper Association of America has revealed that despite increased prices, fewer subscribers are canceling their subscriptions.
According to data from the the NAA’s 2009 Circulation Facts, Figures and Logic study, the percentage of subscribers who have canceled their subscriptions fell to 31.8 percent last year, compared to 54.5 percent several years ago in 2000.
NAA President and CEO John F.
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