Study: Magazine Readers Like Food

By Chris O'Shea Comment

There are tons of ads in magazines, but which ones actually work? That is, which ads get consumers to go buy the stuff being advertised? Citing a study by a print advertising research firm, Ad Age says that above all, people respond the most to food ads.

The study took into account reader reaction to over 90,000 print ads, and logged which ones moved consumers to purchase the item after seeing the ad. Of course, the stats are a bit flawed because most people would take a chance at buying something that isn’t expensive, but no matter! Studies are fun.

The number one ad? This one on the right, for Kraft Natural Cheese. 86 percent of the people surveyed said that they’d get crazy and buy some cheese after seeing the ad. The rest of the top five involved either a food or a beverage, and they were all inexpensive.

Apparently we are a nation of hungry risk takers.