The Two-Pronged Approach Responsible for The Week’s Record Traffic

In May, per comScore, theweek.com registered 7.7 million unique visitors across all platforms. The Google Analytics numbers were even higher (ten million uniques). Meanwhile, for the first half of 2014, The Week will be reporting at the end of the month to the Alliance for Audited Media (AAM) its highest-ever circulation total. Those stats will be publicly released August 7.

So how did they do it? “It’s really two-fold,” explains The Week and Mental Floss CEO Steven Kotok (pictured) during a recent phone conversation with FishbowlNY.