Stations Converge on Newtown to Cover Solemn Weekend

Yet another mass murder…this time in Newtown, Connecticut. The deranged man opened fire in an elementary school killing 20 youngsters, all shy of their eighth birthday. Seven adults were also gunned down, including the shooter’s mother.

The rampage is the second deadliest school shooting in U.S. history, behind the Virigina Tech massacre in 2007 where 32 students died.

The weekend was the time for families and friends to cope with the insurmountable loss. President Obama attended last night’s prayer vigil.

Although Newtown is on the outskirts of the New York tri-state area, it’s close enough for stations to easily send reporters to cover the services.

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