Newspaper Editor Bows to Canine Author's Page Views

The bylined author of this particular item for the Statesman Journal in Salem, Oregon certainly has a unique POV.

Here’s her lede:

Hi friends, Gwen here. As many of you know, I am an old dog and as such, I have years of wisdom to share. In dog years, let’s see, Cesar Milan says I would be 65, WebMD says I’m 74 and one dog-food company says I am 80!

Gwen’s itemization of “Five Common Mistakes Made by Dog Owners” (Example: 2.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in