Starwood Goes Green...And Saves The Magazine Industry?
Maybe not, but here’s a brilliant idea: Starwood Hotels has teamed up with digital publisher Zinio to offer guests free downloads of their favorite magazines.
Zinio’s ‘digital newsstand’ can be accessed on guests’ laptops in their rooms, or via a kiosk in the lobby. The digital versions can be read online or off and are identical to the printed versions…so, probably a PITA for users, but it saves a whole bunch of paper, and Starwood can offer guests magazines they actually want to read instead of a generic selection.
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