At the final session of the Y Conference, it was a Best Hair showdown: Tucker Viemeister vs. Stanley Hainsworth. We dunno but we’re gonna give it to Hainsworth for his rad super spiky ‘do (twice as long as the photo to the right). You can tell he works at Starbucks just by looking at him. His hair just had a double espresso.
Global Creative Director Hainsworth talked about Starbucks culture, branding and projects like their tie-in with the film Akeelah and the Bee. And he did it all through the voices and opinions of Starbucks fan sites, reviews (good and bad) and pop culture references. He even cut a reel together of Starbucks as seen in movies. But one thing he didn’t mention was the Starbucks portrayal in our favorite future brand experience, Idiocracy, so we asked him about it during the Q&A. He claimed he had never seen it, and that he doubted Starbucks had enough power to get the movie yanked from theaters (that was the rumors we heard). We offered to show it to him, we even had Armin’s article cued up on our trusty laptop. But he said he’d look at it later.