How To Create A Useful Staff Twitter Directory For Your Newsroom

With the advent of Twitter lists back in 2009, we thought we’d ditch the concept of listing out people to follow on a page on a website –or at least that’s what I thought. But since Twitter lists aren’t natively emeddable or easily discoverable, many news organizations still find themselves putting together their own staff directories to point to various reporters/editors on social media. But beyond being useful for the readers, it can actually provide incentive for those in the newsroom who aren’t actively using Twitter when they see a public-facing list and see their colleagues getting more followers from that list.