Sports Illustrated just experienced its highest traffic day ever, and it all it took was a column from the Seattle Seahawks’ Richard Sherman. Sherman has been contributing to SI’s MMQB throughout the NFL season, but Monday’s installment garnered over 4.3 million unique visitors, making it a record breaker.
Sherman’s piece was so popular because it came after his “rant,” which was really just a pro athlete voicing his opinion in a post game interview.
The public could not believe that a person would do such a thing, and so Sherman had to explain himself in Monday’s piece:
It was loud, it was in the moment, and it was just a small part of the person I am. I don’t want to be a villain, because I’m not a villainous person…. To those who would call me a thug or worse because I show passion on a football field—don’t judge a person’s character by what they do between the lines. Judge a man by what he does off the field, what he does for his community, what he does for his family.
It was ridiculous that Sherman felt he needed to talk about the incident, but hey, at least it meant big numbers for SI.