Sports Illustrated Tests Annoying Paywall
Would you rather pay cash, or be annoyed by a video ad in order to access online content? That’s the question Sports Illustrated is looking to answer via a paywall system currently being tested. Adweek reports that SI is experimenting with a paywall that allows readers to access print articles early if they watch a 30-second ad first:
Akin to the Hulu and YouTube ad swap model, viewers are offered a choice of ads to watch (Del Monte vegetables and Marvel’s Agents of S.H.I.E.L.D.
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