Sponsored Content: How Much is Too Much?

The past few months have been a rocky one for sponsored online content or “advertorials.” Between the Atlantic‘s Scientology dust-up and increasing paid content on websites like Buzzfeed and various outlets within the Gawkwer network, publishers are pushing boundaries and blurring the line between editorial and advertisement.

It’s a sticky subject, for sure, and the centerpiece of a Social Media Week debate in Buzzfeed’s Flatiron District office between Editor-in-Chief Ben Smith and conservative blogger and The Dist Andrew Sullivan.

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