Speaking of Gaming Job-Search Technology...

Speaking of gaming technology to make your resume look more impressive, here’s a no-no for jobseekers: white-fonting.

Apparently this is a “thing” in the same way that SEO “experts” leaving nonsense keywords scattered at the bottom of a page is a “thing” and spammers quoting Proust is a “thing”: it’s a sneaky trick to get you past a robotic gatekeeper, but likely won’t work on any human with half a brain.

Heather Huhman explains exactly what white fonting is: “when an applicant submits a resume via an applicant tracking system (ATS) that appears to be nicely formatted with a traditional black font; however, scattered in the margins of the document are keywords pertaining to the job and employer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in