Some Quick Words of Wisdom from Diego Rodriguez

And to leave you with a thought as this writer heads off into this wintry weekend, we found this great little post by way of Marktd, Proving Vs. Measuring on IDEO’s Diego Rodriguez’s blog. It’s about Rodriguez being asked after a lecture he’d given why he didn’t talk more about this supposed formula of good design automatically leading to good business, to which he brilliantly responded:

In fact, I didn’t try to argue that equation at all.

AW+

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