Society of Design Uses Custom License Plates to Lure Jessica Hische Back to Pennsylvania

Never underestimate the power of license plates (as Cosmo Kramer once reminded us). They did the trick for the Society of Design (SOD). When the Lancaster, Pennsylvania-based nonprofit wanted an effective and memorable way to invite letterer, illustrator, designer, and Daily Drop Captain Jessica Hische to be a part of its 2012-13 speaker series, they looked no further than the Department of Transportation. SOD members researched the state’s custom license plate program (eight characters max, including one space), convinced 34 people to change their vehicle registrations, and mapped out a multi-plate message to Hische, a Pennslyvania native who is now based in San Francisco.