Social Media Spending Rises But Competition For Marketing Jobs Becomes More Fierce, Survey Says
Marketers are increasing their spending on social media in both the business-to-business and business-to-consumer sectors, according to the CMO Survey from Duke University’s Fuqua School of Business.
In just a year, social media spending went from 3.5 percent of total marketing budgets to 5.9 percent, and the 500+ CMOs surveyed say that over the next twelve months, their social media spending will rise on average to 9.9 percent of their marketing budgets.
Using social media to market to consumers is a bit more prevalent than to businesses: companies marketing a product to consumers spent on average 7.4
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