Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up is discussion about the connected customer and what that means for brands and media; why it’s good to use social media as part of crisis communications; Timeline tips for power users; how Facebook “likes” are similar to e-mail opt-in; and why you should pay social media interns.
No longer can we blame it on the youth. We must blame, if anything, the disruption of technology. Nowadays, age ain’t nothing but a number. It is how people embrace technology, from social networks to smartphones to intelligent appliances, that contributes to the digital lifestyle that is now synonymous with Gen-C.
Now that the crisis has hit, which channels will you use to keep the public informed, and how will you use these new powerful social tools at your disposal? For example, do you have an emergency hashtag strategy?
Another small tweak that the new format introduces is the ‘re-position photo’ option. Before, when uploading a photo to your page, Facebook would automatically generate a preview that could cut out important parts of your image or focus on a totally irrelevant part of the image. Now, by selecting the edit pencil after hovering over an image, you can change which section it previews with the ‘Reposition Photo’ option.
Businesses who truly care about ROI will entrust the digital face of their business to someone who will be meticulous and exacting by giving them a monetary stake in that product. We’re not talking commissions or stipends.