Social Media Roundup: Lies about social media ROI, investing in your community and more

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about why you should invest in your community; existing passion in online communities; big lies of social media ROI; and how to start building an online community.

Investing In Your Community

What comes next, I believe, isn’t a fascination with a social network of 1 billion. It’s cultivating your very own passionate 1000.

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