Social Media and Online Community Posts From Around The Web

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up are posts that discuss the graying of social media users; a hard look at the value of a Facebook fan; the value of testimonials in an online community; and how small businesses can use Facebook’s “Recommend This Place” feature.

Pew Study Looks At Many Aspects Of Social Networking Influence

If this is truly a trend that the older segments of society are becoming more engaged in social media and, for some odd reason, the younger generations less involved, the business implications could be huge.

What’s The Value Of A Facebook Fan?

A super-influential fan who doesn’t like or share the content posted on your Facebook Page or site has an effective value of zero.

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