Social Media and Online Community Posts From Around The Web
Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts that discuss how to prioritize social media metrics; the value of raw data in overall marketing strategy; the other things to look for in Facebook fan engagement; and best practice for keeping the discussion going in an online community.
How Do You Prioritize Social Media Metrics?
Engaging in conversations with audiences who are interested in the product area is potentially a winning strategy, while forcing yourself into conversations where the brand is at best tangential is unlikely to deliver short or long term value.
Measuring Facebook Fan Engagement Beyond The Like
One of our favorite pieces of data available through Facebook Insights is active users. This
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