Social Media Marketing: Worth It In The Long Haul?
Hot on the heels of yesterday’s post about the ineffectiveness of location-based social marketing, a survey of 750 chief marketing officers shows that most CMOs say that their social efforts aren’t really worth it…yet.
The survey, from MarketingSherpa, shows that 62 percent of the CMOs surveyed say that “social marketing is a promising tactic that will eventually produce ROI,” compared to just 20 percent that say their social marketing efforts are already producing measurable return on investment.
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