6 Huge Mistakes Journalists Make in Social Media

No. 3? You don’t have a plan.

Whether you’re looking to increase followers, drive clicks back to your website, or just get people buzzing about your stories, you need to have a plan for any social media platform you join. A good strategy will help you avoid wasting resources or, worse, breaking your company’s social media policy.

Chris O’Brien, business and technology columnist at the San Jose Mercury News, said his paper’s policy “is like a one-page, basic ‘use your head’ philosophy.”

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