Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts about best practice for community cultivation; case studies for using Like-count Facebook campaigns to grow a page; new research on the effectiveness of post automation; an in-depth look at how IBM uses social; and a case study of the impact an NBA title had on the Dallas Mavericks’ Facebook page.
Unless you are a publishing dynamo, it’s too much to ask for you to write amazing essays several times per month. We’re just not wired to create completely fresh content. However, your real service to your audience comes through providing context.
The optimal combination is a healthy Likes target over a fairly strict timeframe that carries a sense of urgency but seems achievable with effort, energizing the community into taking action.
It turns out that there is no significant difference between the click rates of posts submitted via RSS automation and those submitted manually. Across 70,141 posts in our sample set, 6,991 (10%) were submitted via RSS and 63,150 (90%) were submitted manually. Posts submitted via RSS received an average of 24.4 clicks per post where manual posts received 23.4 clicks per post.
Social tools provide a gateway for information exchanges across geographies and organizational silos. Building trust and encouraging social interactions are essential to driving a social change in the workforce. To become a social business you have to recognize that employees need to be agile, informed and able to work beyond their specific job descriptions.
The Mavs saw the biggest percentage gains in number of Facebook “likes” and number of Twitter followers among all 16 playoff teams during the 2011 postseason, up 156% and 97%, respectively, between April 15 and June 13.
Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!