Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.
Included in this week’s round-up are posts that discuss who really owns the data that appears on social networks; the value of content strategy for creating success in social commerce; and how Facebook has changed what it means to be a community manager.
If any of these sites fell over permanently then what will you be left with exactly? You’ll only be left with the data that you have managed to migrate. The rest – and it will probably be the lion’s share – will be lost to the ether. You will have to hope that the goodwill you’ll have built up will stay with your fans and followers, and that perhaps they’ll take the time to find you and to tune into you via some other channel. But the point is that you have little control over this data.
Beyond publishing, develop a plan that ensures content will move through networks. This is where content and community go hand-in-hand. Embedding your audience engagement and SEO strategy into your content program is key to ensuring that your content will propagate across networks, creating earned media and increasing reach and effectiveness – ultimately driving performance success.
Community management on Facebook is not reduced to individual tactics. It maintains an overall objective that is relevant for the entire company. The community manager must be able to steer content management for the community in terms of strategic objectives. Community Management on Facebook runs throughout the entire value chain
Think there’s something missing from this list? Leave a link in a comment, or tweet me @BenLaMothe!