So What Do You Do, Ricardo Baca, Marijuana Editor for The Denver Post?

RicardoMost of us both inside and outside the media world can appreciate the occasional (dated) joke about marijuana — but the world’s most popular weed is now big business, and some would argue that there’s no going back. For evidence, look no further than The Denver Post, the paper of record for the state that may now double as the safest place in the world to grow, sell and consume cannabis.

The Post launched The Cannabist, a vertical dedicated entirely to the business and culture of marijuana, in December 2013 right after Colorado passed laws legalizing what remains a tightly controlled substance in much of the United States and the world at large.

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